We are a team of industry experts and entrepreneurs who believe a rising tide raises all ships. We specialize in working with organizations in the domestic staffing and birthing industries, as well as LGBTQIA+ and women-owned businesses in the $250k-$1M revenue range.

What makes it invisible?

We understand that building a business is hard work that requires dedication, grit, sacrifices, and for some, the occasional stiff drink. To us, honoring the successes and achievements of our clients means that we don’t take credit for their work. That is why everything we do is fully confidential, or “invisible” - including the fact that we’re working together at all. Think of us as your secret weapons, your ghosts of Christmas future, your confidants, your stage crew, and your biggest fans.

  • Ryan Jordan from Educated Nannies says:

    Shenandoah is a gift to the nanny industry. She has this unique ability to guide you to think critically about a situation with an empathetic tone and an encouraging manner. When owning a small business, most times there is no HR person, and this is where Shenandoah's advice has been utilized to help me make wise choices for the strategy and growth of my business. Shenandoah does an excellent job of giving advice for navigating complex situations while simultaneously pushing me to step into my leadership unapologetically and with grace. I am so grateful for her mentorship over the last 4 years. She is worth every single penny, and I look forward to our Zoom calls, chats, and growth!

  • An Invisible Client Says:

    The first few years of running my agency, I just felt lost. I wasted money on consultants and programs that promised results, but never delivered. Since my work with this team, I've been able to take back control of my business, focus on metrics that matter, tune out the day-to-day issues that pop up, and focus on growth. Finally, I have the tools to run my business instead of letting my business run my life.

  • An Invisible Client Says:

    I was treading water with my agency for quite a while. It was doing fine, I was making some extra money for my family. It wasn’t until I understood how much bigger it could become and all the doors it could open for me, both financially and personally, that I was able to step into it and really make things happen on a level I didn’t think was possible. I’ve always been afraid of being successful on some deep level, and I’ve grown leaps and bounds in the past two years by being willing to answer the tough questions asked and push harder in the moments I wanted to give up. I’m a completely different person now than I was two years ago, and I have Shenandoah to thank for that.

Our Services

  • Strategic Coaching

    Not sure where to start, or what to focus on? We got you. We’ll start with a general overview of where your business is currently, where you want it to go, and how to get there. Sound easy? It actually kind of is.

  • Organizational Design

    Get set up with the financial and organizational benchmarks needed to scale and grow your business with a clear vision on which seats will need filled and when.

  • Goal-setting and Accountability

    Monthly meetings that track your progress towards your annual goals as you build financial acumen and develop metrics that matter.

  • Competitive Market Analysis

    Who are your customers and whose business are they turning to instead of yours? We’ll help you identify your brand differentiators and help your customers see why you’re the clear choice.

  • Big Staffing Changes

    Are you trying to add your first employee, or is the team you’ve put in place not quite working out? From designing and managing interview and hiring processes to creating training and review structures, we’ll help you get back on track.

  • Social Media & Marketing

    Stuck on how to engage with folks online, or wondering why more people aren’t flocking to your accounts or site? We’ll take a peek under the hood and set you up with tools to get those phones ringing off the hook.

  • Web & Graphic Design

    Is your website feeling a little stale? Did the designer you hired somehow lose your phone number, or leave you with an empty shell of a site? Are you trying to spruce things up? We’re fluent in Squarespace and conversational in Wix and WordPress and can help you make those critical tweaks without the price tag of a website firm, or start over with a new, fresh site.

  • Money & Finances

    There’s an old saying that goes something like “money doesn’t matter until you need it” - but as entrepreneurs, we always need it. Specifically, we need to find it, retrieve it, and figure out how to keep it and where to invest it. We’ll build your financial smarts and take a look at those books, evaluate your pricing models and expenses, and get you fully sorted.

  • Firefighting

    Need a listening ear to walk through a difficult situation? Not sure quite what to put in that email or how to prep for a high-stakes call? Is someone sending you threatening emails, and you’re just at a loss on what to do? Kick back and let us support you in getting the outcome of your dreams.

  • Systems & Processes Development

    Isn’t it so annoying when your employees don’t read your mind, or remember something you showed them how to do on their first day of work three years ago? We’ll help you develop a learning library and operating procedures for the key areas of your business so you can effectively outsource and delegate the tasks that are weighing you down.

  • Burnout

    Are you just “over it” these days? Does it feel like you and your business are having a blow-out fight? Are you having dreams of transitioning into a career as a barista? It’s been a hard few years. We will find the roadblocks that are getting in your way and devise a plan for getting rid of them so that you can get back to being the badass business owner you want to be.

  • Special Projects

    Not quite seeing what you were hoping for? We’ve run folks through compensation re-structures, ownership changes, core values creation, review cycles, executive development, preparing for exits, full communications and system overhauls, and more.

“As a true industry leader, Shenandoah has embodied the hallmarks of a great business coach in everything she does. With innovative and out-of-the-box thinking, she had guided me through murky waters and towards solutions for problems I have yet to realize even exist. Sessions with Shenandoah entail straightforward and honest communication, which consistently leaves me with a sense of clarity, focus, and drive. From taking my last-minute calls while in crisis-mode, to helping write an agreement for my office staff, Shenandoah exceeds expectations and reminds her clients that we have all been there, we all face obstacles, and we all deserve to experience compassionate guidance and leadership.”

– Jennifer Hassett, M.Ed.
Owner and President of A Perfect Fit

“Shenandoah has a way of taking an issue and seeing all sides of it and then helping come up with a fresh, creative solution.  Her out of the box thinking and unique approach often has been such an amazing help to me as our business has grown and flourished.  Many times her calm, balanced insight has helped us avoid potential pitfalls and have quicker successes.  I am so grateful to have her as a trusted resource, colleague and friend.”

– Invisible Client